Pricing Calculator

Markup Calculator

Use this markup calculator to work out selling price from cost and markup, or find markup percentage and markup amount from two prices.

Use the markup calculator

Calculate selling price from cost and markup, or reverse the calculation to find markup rate and markup amount.

1) Selling price from cost and markup %

Enter the cost price and markup percentage.

2) Markup % from cost and selling price

Enter the cost price and selling price.

3) Markup amount from cost and selling price

Enter the cost price and selling price to find the markup amount only.

Worked examples

Example 1: A cost price of 80 with a 25% markup gives a selling price of 100.

Example 2: Moving from 80 to 100 gives a markup rate of 25%.

Example 3: The markup amount between 80 and 100 is 20.

Frequently asked questions

What is markup?

Markup is the amount added to the cost price to reach the selling price.

Is markup the same as profit margin?

No. Markup is based on cost price, while profit margin is based on selling price.

Who uses a markup calculator?

Retail stores, wholesalers, online sellers, and service businesses that price products or jobs from a cost base.

Why this calculator is useful

Markup is one of the most common pricing decisions in trade and retail. This page helps you set prices, compare price points, and avoid mixing up markup with margin.